Organisational change delivered

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Quartz Associates is a global consultancy in London. We help companies to cut organizational costs, realign their organizations to unlock growth, and integrate acquisitions. We cover the whole process from design to practical implementation. Our leaders, Stephen Heidari-Robinson and Suzanne Heywood (Lady Heywood of Whitehall) wrote the book on reorganizations (Reorg - How to get it Right for Harvard Business Review) and together bring over 30 years of experience from McKinsey & Company, business and the public sector. Our thinking has been covered by Harvard Business Review, The Economist, Forbes, the American Management Association, and Engineering and Technology. Our expanding network of associates cover Europe and North America. And our software developers are able to tailor our software to company-situations in a fraction off the time of larger providers.


Our process is designed to deliver organizational change more than twice as fast as the average organizational transition (which is 12 months). This means:

  • You get the intended business results much quicker
  • The period of disruption for your staff is much shorter

Analysis by an Oxford University statistician of the Quartz Associates/ HBR database of organizational transitions shows that you are ten times more likely to be successful by fully following our approach than by not doing so.

Below are insights from the Quartz/ Harvard Business Review database of 2,500 organizational transitions


Less than 5% of reorgs that are launched because of a leader’s desire to change things (without further business rationale) are successful
You are 10x more likely to have a successful reorganization if you follow our 5 step reorganisation process than if you do not
The least successful business sector at delivering reorganizations is the technology sector
The average length of a reorganization is 12 months. The longest one in our database took 5 years. But, over 60% of successful reorganizations take less than 6 months from start to finish
If your reorganization last more than 15 months it stands almost zero chance of success
Reorganizations that only rely on e-mail updates to staff are highly unlikely to be successful
Having a leader plus a team of close confidents (excluding some of the current leadership team) decide on the reorganization design is worse than that leader just dictating an answer
If you spend a lot of time on external benchmarking for your reorganization, you are highly likely to be unsuccessful
A third of reorgs are insufficiently staffed with company employees in the project team. These have less than a 3% chance of success
Of those reorgs in our database that tracked impact, the average cost reduction (for the unit concerned) was 17% and the average revenue increase 20%


Dominic Barton

"ReOrg focuses on business results, not buzzwords. It s the book that I'll be recommending to clients and colleagues. "

Global Managing Director, McKinsey & Company

Lord John Browne of Madingley

"How you deliver a reorganization is as important as what design you develop. Heidari-Robinson and Heywood capture that simply and effectively here. This is an invaluable book for anyone leading a reorganization.  "

Former CEO, BP; Executive Chairman, L1 Energy

Sir Andrew Witty

"Modern business demands extraordinary nimbleness and the willingness to change in order to compete and keep up. The inevitable reorganizations need to be done right the first time, every time. ReOrg is an ideal thought provoker.  "

CEO, GlaxoSmithKline
Sir Suma Chakrabarti

"This book will be invaluable for managers in both the public and private sectors faced with the challenge of leading a reorganization. It lays out clearly how managers can make a reorganization happen in a way that achieves the organization s objectives while also remaining conscious of the cost (both actual and human) of the change and seeking to minimize it. "

President, European Bank for Reconstruction and Development

Ana Botin

"Reorganizations are inevitable in any business. Heidari-Robinson and Heywood are frank about the challenges and offer practical solutions. I highly recommend this book to business leaders thinking of reorganizing their companies.  "

Executive Chairman, Santander

"Reorg is an easy read, digestible on a short flight or train journey, and well written in plain English with not too much consultant-speak. Anyone contemplating a reorganization would do well to read this book."

Financial Times


book cover

Reorg: How to Get it Right

A Practical Guide in Five Steps Most executives will lead or be a part of a reorganization effort (a reorg) at some point in their careers. And with good reason–reorgs are one of the best ways for companies to unlock latent value, especially in a changing business environment. But less than 1 in 6 delivers everything it is supposed to in the planned time. Our book provides advice on how to make yours completely successful based on over 15 years of success and extensive research.

book cover

HBR's 10 Must Reads on Managing in a Downturn (with bonus article "Reigniting Growth" co-authored by Stephen Heidari-Robinson and Suzanne Heywood)

If you read nothing else on preparing for a tough economy and coming back stronger, read these 10 articles, including Stephen Heidari Robinson and Suzanne Heywood’s article on Getting Reorgs Right.

Our Thinking

Getting Reorgs Right
March 17, 2020

Getting Reorgs Right

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March 16, 2020

The Two Biggest Communication Blunders During a Reorg

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January 9, 2020

Reorgs Podcast – 5 Good Questions

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Contact Info

Quartz Associates Limited
Unit 2, Diamond Business Centre
Holland Road, Oxted

Tel: +44(0)20 7971 1288
Email: info@quartzassociates.com

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